Google Business Profile Posts: Examples

Here’s what a good Google Business Profile post looks like:

Free winter battery checks through December

Cold mornings are hard on old batteries. Bring your car by any weekday and we’ll test the battery while you wait — no appointment needed.

If it’s fine, you’re on your way. If it’s weak, we’ll show you the reading and the price before we touch anything.

Button: Book · northgateauto.example/battery

Real news. One reason to act. An end date.

One button that does what it says.

Every example below follows the same pattern. Change the details to your business, and post.

8 Google Business Profile post examples

All of these businesses are made up. The pattern is what to copy.

1. Auto shop — Offer. The battery check above.

2. Bakery — Update.

Pumpkin bread is back — Thursdays to Sundays

It’s the loaf you asked about all summer. Baked every morning at 6, while it lasts.

Button: Order online · riseandcrumb.example/order

3. Dental office — Update.

Now open Saturday mornings

Starting this month, we see patients Saturdays from 8 to 12. Cleanings, checkups and emergency visits.

Button: Book · lakelinedental.example/book

4. Landscaper — Offer.

Fall cleanup: book by October 31

Leaves, beds and a last mow before winter, for homes in Boulder and Louisville. Book by the 31st and we’ll add gutter clearing at no charge.

Button: Get a quote · greenlinelawn.example/fall

5. Hair salon — Event.

Wedding hair trial night — Thursday, 5 to 8 pm

Brides and bridal parties: come try two styles with our stylists, and see what holds up in photos. Spots are limited.

Button: Sign up · velvetchair.example/trial

6. Plumber — Update.

Before you leave for the holidays

A slow drip can become a burst pipe while you’re away. Turn off the main valve, open the cabinet doors under the sinks and leave the heat on low.

Button: Learn more · harborpineplumbing.example/winter

7. Yoga studio — Event.

Free beginner class — Sunday, 10 am

Never done yoga? This one’s for you. Mats provided, no experience needed, 45 minutes.

Button: Reserve a spot · stillwateryoga.example/free

8. Cleaning company — Update.

Now cleaning a 2-floor dental office, every night

We started cleaning Lakeline Family Dental this month. Same team every visit, after close, around their schedule.

Button: Get a quote · brightcleaning.example/office

Notice what none of them do.

No keyword lists. No phone number typed into the text. No “Happy Monday.”

Each one says one real thing, and asks for one action.

What a bad post looks like

Now ask a generic AI tool for “a Google Business post for my auto shop.” You’ll often get something like this:

🚗 Best auto repair in Columbus! Cheap auto repair near me, Columbus brake repair, oil change Columbus Ohio. Trusted mechanics! Call 614-555-0142 now!!!

It reads like it was written for a search engine.

Because it was.

And it breaks two things at once: nobody wants to read it, and the phone number typed into the text is the kind of thing Google removes posts for.

Why posts get ignored — or removed

• Keyword soup — “auto repair Columbus cheap auto repair near me”
• A phone number typed into the post — use the Call button instead
• An “offer” with no dates, or no real offer at all
• The same post copied every week
• Stock photos of a shop that isn’t yours

And one honest thing most “Google Business Profile tips” skip:

Google’s own local ranking tips don’t list posts as a ranking factor.

What Google does list: complete and accurate info, a verified business, replies to reviews, and photos.

So posts aren’t a ranking trick.

They’re for the people already looking at your profile — deciding whether to call you or the shop down the road.

The 3 kinds of posts — and when to use each

Google gives you three:

One more rule worth knowing: posts older than six months are archived unless you set a date range.

So if you stop posting, your updates section slowly empties out.

Keeping it going: how an AI team writes your posts

Writing one good post is easy. Writing one every week is the part that stops.

Here’s how an AI team keeps it going.

step 1It checks your profile first

Posts on a profile with the wrong hours are worse than no posts.

So your AI team starts with a check, in its own browser — and shows you what it found:

Every fix waits for your OK.

step 2It plans a month of posts from your real work

Not “Happy Tuesday.” Things that actually happened at your shop:

1. Week 1Offer

   Free winter battery checks — ends Dec 31.

2. Week 2Update

   A finished job: the minivan with the grinding brakes, before and after.

3. Week 3Update

   The question the front desk heard five times: “Why is my tire light on when it’s cold?”

4. Week 4Event

   A Saturday car care class for new drivers and their parents.

Each one comes from your job notes, your reviews or the questions customers ask.

Four posts. Zero “near me.”

step 3It writes each post — and posts it after your OK

Google Business ProfileWorking

Write this week’s Google post from the battery offer. Use our photo of the battery test.

Read the profile, website and this week’s notes6/6

Draft ready: “Free winter battery checks through December” — an Offer post with an end date, your test photo and a Book button to your battery page.

I left the phone number out of the text — the Call button already uses your verified number. Want me to post it?

Tell your agent what to do…

Then it posts it on your profile from the Google account you connect — or hands you the text to paste.

step 4It keeps going every week

Make it a routine: every Monday at 8:00, it reads last week’s notes and drafts this week’s post.

You get one message. You say yes, edit it, or skip the week.

Your profile looks open and cared for — because it is.

Posts are one job. Reviews are the other.

Google’s ranking tips do list replying to reviews.

So while one agent writes this week’s post, another can draft calm, specific replies to your new reviews, in your voice. More on that: AI review replies.

The rules — so nothing gets taken down

• Write for people, not keywords — say what you do in plain words
• Use the Call button, not a phone number in the text
• Give every offer real dates and real terms
• Use your own photos of your own shop and work
• Never offer a discount or gift in exchange for a review

That last one is Google’s rule, not just good manners.

Reviews bought with cash, discounts or gifts can be removed. Here’s how to ask the right way: AI to get more Google reviews.

A chatbot vs. an AI team

A chatbot is fine for one post when you already know what to say.

The weekly part — noticing what’s new, writing it, posting it — is the part that usually stops.

Start this week

Questions