AI SDR Tools

SDR means sales development rep.

It’s the person who fills the calendar for everyone else.

They don’t close deals. They start them.

An AI SDR tries to do that same job with software — all day, without getting tired of writing the 40th email.

What an SDR actually does all day

Strip away the job title and it’s five things:

1. 01
   Research

   Find companies that fit, and the right person inside each one.

2. 02
   Reach out

   A short, personal first message.

3. 03
   Follow up

   Again on day 3, day 7, day 14 — politely.

4. 04
   Handle replies

   Answer questions, handle “not now”, spot the yes.

5. 05
   Book the meeting

   Propose times, get it on the calendar.

Research is the slow one.

Research is the part nobody sees. It’s also why one SDR’s emails get replies and another’s don’t.

So the first thing to ask an AI SDR is: how does it research?

The short answer

Prices are from each vendor’s own site, checked November 9, 2026. Monthly billing unless noted.

The four ways AI SDRs charge

This matters more than the headline price.

Credits. Artisan’s Intern plan is $280 a month for 10K credits — about 500 leads contacted. Its Employee plan is $660 a month.

Per person. AiSDR charges $1.50 for each person prospected, with no monthly fee. Contact 500 people and, by that rate, it’s $750.

Per seat. Apollo is $65 per user a month on Basic. Two reps, two seats.

Per sending volume. Instantly’s Outreach Growth is $47 a month for 5,000 emails and 1,000 uploaded contacts. Leads from its database are extra credits.

And some don’t say. 11x’s pricing page returns a 404 — you book a demo. Relevance AI’s BDR agent is also sales-only.

Each AI SDR, honestly

Artisan (Ava)

Ava finds leads in Artisan’s database, enriches them, sends personalized email and social outreach, handles replies and books meetings.

It sends in your reps’ names from your own domains. It’s autonomous by default; you can switch on approval before sending.

Best for: B2B outbound teams, from startups up.

11x (Alice)

Alice prospects, researches and runs outreach across email and social. 11x also has voice agents and a power dialer.

It’s aimed at very large revenue teams. No public price.

Best for: big sales organizations that want an enterprise platform.

AiSDR

AiSDR’s agent finds in-market buyers from live signals, then runs email and LinkedIn outreach — connection requests, DMs, InMails, even voice notes.

Replies are handled by AI, with an optional co-pilot mode so you approve them first.

Best for: B2B sellers who want to start small, pay as they go and skip a contract.

Instantly

Instantly is cold email infrastructure first: unlimited sending accounts, warmup, a lead database and a CRM, plus AI agents for replies.

Its FAQ says that once your campaigns are set up, it runs on autopilot.

Best for: high-volume senders and agencies who care most about deliverability.

Apollo.io

Apollo pairs a large B2B database with email sequences, a dialer and enrichment.

It’s less an SDR that works alone and more the toolkit an SDR uses.

Best for: sales teams who want data and sequences, and will write and judge themselves.

AI Hustle Team

Not a database. An AI team with its own cloud computer and a real browser you can watch.

It searches Google Maps and the web, opens each business’s website and checks the detail that matters — then writes one personal email per business, or uses the contact form when there’s no email.

It follows up, drafts replies in your voice and proposes call times. Gmail connects read-only for sorting your inbox.

Its research looks like this — every row checked on the business’s own site:

Best for: selling to local and small businesses — the ones that aren’t in sales databases with a job title.

What an AI SDR does with a reply

The first email gets the attention.

The reply is where the meeting happens — or doesn’t. Here’s a reply landing, and the answer drafted for you:

Short. It answers the real question. Two times to pick from.

A good AI SDR drafts this in minutes, not the next morning.

A week with an AI SDR

Here’s what a small team’s week looks like with one running:

Weekly outreachWorking

Every Monday, find 25 new dental clinics in Austin with no online booking and write to each one.

Find clinics, open each website, check for online booking25/25

19 of 25 have no online booking. I wrote one short email to each, using something real from their site.

Follow up on last week’s list (day 3 and day 7)31/31

2 replies came in. I drafted answers with two call times each. Want to review them now?

Austin clinics — week 3.csvSpreadsheet

Tell your agent what to do…

That’s the whole job: new list, first emails, follow-ups, replies.

You do the meetings.

How to choose an AI SDR

• Pick by where your buyers are: databases for job titles, browsing for local businesses
• Ask to see 3 real messages before you pay
• Check whether it sends on its own or waits for your approval
• Work out the real monthly cost at your volume — credits, seats, per person
• Start with one list of 25 to 50, and judge it by the replies

Where AI Hustle Team is not the best pick

• You need cold calls — it doesn’t make phone calls. 11x has voice agents and a power dialer
• You sell to job titles at large companies — Apollo’s or Artisan’s databases find them faster
• You send tens of thousands of emails a month — Instantly is built for that volume
• You run a big SDR team that needs contracts, seats and an enterprise rollout — 11x or Artisan’s team plans

Where it fits: a founder or small team selling to local and small businesses, who wants the list, the emails, the contact forms, the follow-ups and the reply drafts done in one place.

Free plan with no card. Founding prices: Pro $29/mo, All-in-One $97/mo, Scale $297/mo. Cancel anytime.

Give it the SDR job

Describe your buyer and your offer, the way you’d brief a new hire:

Questions