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Alternatives & comparisons · 7 min read

Artisan AI Alternatives

Artisan’s Ava is a full AI BDR with a big contact database. If the price, the database or the buyers you sell to don’t fit, here’s what else does the job — and what 500 leads really costs on each.

In short: Artisan’s Ava compared with 11x’s Alice, AiSDR, Instantly, Apollo and AI Hustle Team — real prices, what 500 leads costs, and who each AI SDR fits.

AI Hustle Team · Updated November 9, 2026

We make AI Hustle Team, one of the tools on this list — we say plainly where another tool is the better pick.

First, what Ava does — because it does a lot.

Ava finds B2B leads in Artisan’s 250M+ contact database. She enriches them, sends personalized email and social outreach, handles replies and books meetings for your reps.

She sends in your reps’ names, from your own domains.

For a B2B team selling to companies, that’s a strong package.

People look for Artisan alternatives for three reasons:

  • Price — self-serve plans start at $280 a month, and team plans are “talk to sales”
  • Buyers — your customers are local businesses, not job titles in a database
  • Control — Ava is autonomous by default (you can turn on approval)

Artisan’s real price

The self-serve prices only show on the “Startups” tab of the pricing page. The default tab shows team plans scoped by sales.

Artisan planMonthlyBilled yearlyWhat you get
Free$0—300 credits/mo: find leads and lists, no campaigns
Intern$280/mo$250/mo10K credits/mo, about 500 leads contacted
Employee$660/mo$600/moA bigger plan
Team, Scale, EnterpriseTalk to sales—From about 2,500 leads/mo

Every new account starts with a 30-day trial: 10K credits, no card. It’s one trial per company. If you don’t add a card, the account drops to Free and campaigns pause.

A human power dialer is extra: $75 per seat a month.

NextThe short answer

The short answer

Prices from each vendor’s own site, checked November 9, 2026.

ToolWhere leads come fromCheapest paidAsks before sending?
Artisan (Ava)250M+ contact database$280/moAutonomous by default; approval available
11x (Alice)Live web search, prospect researchNot public — demo onlyNot stated
AiSDRLive buying signals, public web data$1.50 per person prospectedOptional co-pilot mode for replies
Instantly450M+ B2B lead database$47/mo + lead creditsRuns on autopilot once set up
Apollo.io240M-contact database$65/seat/mo ($49 yearly)You build the sequences
AI Hustle TeamGoogle Maps and the web, each site openedPro $29/moYes — before the first send
NextWhat 500 leads a month costs

What 500 leads a month costs

Same job on each — reach about 500 people in a month. Monthly billing, from each vendor’s published prices:

ToolRough cost for ~500 peopleNotes
Artisan Intern$280Plan is sized at about 500 leads
AiSDR$750500 × $1.50 per person prospected
Instantly$47 + lead creditsBring your own list, or buy credits
Apollo Basic$65 per seatCheck how many contact credits a seat includes
11xNot publicDemo only
AI Hustle TeamFree to try; Pro $29Flat plan, not per lead

This is our math on their published prices, not a quote. Check the vendor’s page at your real volume before you buy.

NextEach alternative, honestly

Each alternative, honestly

11x (Alice)

The enterprise pick. Alice is 11x’s AI outbound SDR: prospecting, live research, and outreach across email and social. 11x also has voice agents and a power dialer.

The footer says it’s “for the world’s largest companies.” There’s no public price; you book a demo.

Pick it if you’re a large revenue team and want voice plus outbound in one platform.

AiSDR

The pay-as-you-go pick. AiSDR’s agent finds in-market buyers from live signals and runs email and LinkedIn outreach — connection requests, DMs, InMails and voice notes.

No monthly fee, no free plan. You can build and test campaigns before you pay; the paywall only shows when you launch.

Pick it if you sell B2B, want to start small and don’t want a contract.

Instantly

The volume pick. Unlimited sending accounts, warmup, a big lead database, a CRM and AI agents for replies.

Outreach Growth is $47 a month for 5,000 emails and 1,000 uploaded contacts.

Pick it if you already know who to email and need deliverability at scale.

Apollo.io

The database-and-sequences pick. A 240M-contact database with email sequences, a dialer and enrichment.

The free plan stays free with no time limit: 75 credits per seat a month, 2 sequences, Gmail only.

Pick it if you want the data and the tools, and you’ll do the writing yourself.

AI Hustle Team

The local-business pick. No database. An AI team that works on its own cloud computer with a real browser you can watch.

It searches Google Maps and the web, opens each business’s website and checks the detail that matters. Then it writes one personal email per business — or writes through the contact form when there’s no email.

It follows up, drafts replies in your voice and proposes call times. It asks before the first send, and can wait for your OK on every one.

NextDatabase leads vs local leads

Database leads vs local leads

Here’s where the two approaches split.

A database is great at this: “Heads of Marketing at US software companies with 50–200 people.”

It struggles with this: “Family-owned dental clinics in Austin that can’t book online.” Many of them have no email listed. Just a form.

Austin dental clinics40 businesses · checked one by one
ClinicAreaBooks online?How to reach
1Harbor Point DentalAustinNoContact form
2Live Oak Family DentistryAustinNohello@liveoak.example
3Riverside SmilesRound RockYes—
4Barton Creek Dental StudioCedar ParkNoContact form
5Mueller Modern DentistryPflugervilleNooffice@mueller.example
6Brushy Creek DentalLeanderNoContact form

Half that list only has a contact form.

So AI Hustle Team opens the site in its own browser and writes through the form:

MT
Maya Torres<maya@brightpath.example>
to Harbor Point Dental (website contact form)
Draft · waits for your OK
booking after the front desk closes

Hi Dr. Reyes — I noticed Harbor Point has no way to book online. New patients can only call during office hours.

We set up online booking for dental clinics in about a week.

Worth a 15-minute look this week?

— Maya, Brightpath Dental Marketing

NextThe follow-ups

The follow-ups

Busy owners miss the first message. AI Hustle Team follows up on a schedule you set:

  1. Day 0First message

    Email or contact form, with one real detail.

  2. Day 3Quick bump

    “Floating this up — worth a look?”

  3. Day 7New angle

    One more reason, one more question.

  4. Day 14Close the loop

    “I’ll stop here — reply anytime.”

When someone answers, it drafts the reply and proposes two call times — for your OK.

NextWhich should you pick

Which should you pick

Your situationBest fit
B2B startup, want a full AI BDR with a databaseArtisan
Large revenue team, want voice agents too11x
B2B, want to pay per person with no contractAiSDR
You have the list, need volume and deliverabilityInstantly
Want data and sequences, you’ll write yourselfApollo.io
You sell to local and small businessesAI Hustle Team
NextWhere AI Hustle Team is not the best pick

Where AI Hustle Team is not the best pick

  • You sell to job titles at mid-size and large companies — Artisan or Apollo find them faster
  • You want cold calling — it doesn’t make calls; Artisan has a power dialer and 11x has voice agents
  • You need LinkedIn DMs and InMails at scale — AiSDR is built for that
  • You run a large SDR team with contracts and seats — 11x or Artisan’s team plans fit better

Where it fits: you sell to local and small businesses, and you want the list, the research, the emails, the contact forms, the follow-ups and the reply drafts done in one place.

Free plan with no card. Founding prices: Pro $29/mo, All-in-One $97/mo, Scale $297/mo. Cancel anytime.

NextTry it on one list

Try it on one list

✓Free to try✓No card required✓You approve anything sent in your name

Questions

How much does Artisan AI cost?

Artisan’s Intern plan is $280 a month billed monthly ($250 billed yearly) for about 500 leads a month. Employee is $660 a month. Team plans are priced through sales. There’s a free plan without campaigns and a 30-day trial.

What’s the difference between Artisan’s Ava and 11x’s Alice?

Both are AI SDRs for outbound. Ava comes with a 250M+ contact database and self-serve plans. Alice is part of 11x’s platform for very large revenue teams, with voice agents, and pricing is by demo only.

Is there a cheaper alternative to Artisan?

Instantly starts at $47 a month if you bring your own list. AiSDR has no monthly fee at $1.50 per person. AI Hustle Team has a free plan, and Pro is $29 a month.

Does Artisan send emails automatically?

Artisan says Ava is autonomous by default, with an “approve before sending” option. AI Hustle Team asks before the first send.

Which AI SDR is best for local businesses?

One that can find them where they are: on Google Maps and their own websites, often with only a contact form. AI Hustle Team is built for that.

Sources

Prices and features checked on each vendor’s own site on November 9, 2026.

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